#1 Digital Fitness Platform in Europe.Visit website
Advancing Human PerformanceWe partner with iconic athletes & proven entrepreneurs to build the future of fitness & sport.
IncubateCo-found & build new concepts, often in partnership with athletes, domain experts or strategic partners.
InvestInvest in & accelerate early-stage companies by leveraging FitLab’s strategic network & resources.
ScaleInvest in & drive global business development for growth-stage companies.
FitLab is a venture studio & fund focused on Human Performance.
We seek to incubate, invest in & scale:
Tech-enabled brands at the “top of the pyramid” that represent human performance as a lifestyle (“Performance Lifestyle”) and are scalable consumer offerings.
With the ability to meaningfully benefit from FitLab's operating experience, global industry network & fellow portfolio companies.
FitLab focuses on building a connected network of companies across fitness & sport.
ProductsApparel, nutritional supplements, equipment, sleep, recovery
TechnologyArtificial intelligence, sensors & connected products, VR/AR
ServicesGyms, personal coaching, sports medicine, retreats, camps, youth sports
MediaMobile apps, events, competitions, teams, leagues, eSports
Brian has spent nearly two decades building & scaling companies in sport, fitness & health, with experience as a brand executive, startup founder & venture investor. At Nike, Brian oversaw business development and partnerships, and was founder & GM of the Nike+ Fuel Lab and the Nike+ Accelerator, one of the first corporate accelerators.
Brian also has 10 years of venture capital and investment banking experience, and served as COO of Kalologie, a retail wellness company. Brian is an alumnus of Vanderbilt University & Harvard Business School, and lives in Manhattan Beach, CA with his wife & three kids.
Previously, fitness investor & operating executive at New Evolution Ventures (NeV) & UFC Gym, focused on finance, growth & international development. 10+ years experience in investment banking & private equity ($100M+ invested).
2x tech founder (w/ 2 exits). Long-time technologist & hacker. Perennial athlete. Avid surfer & martial artist (BJJ brown belt under Kayron Gracie, karate black belt & former youth world karate champion, former youth amateur boxer.)
Logitech President, Skullcandy CEO, Nike+ GM
UFC Gym CEO, Barry’s Bootcamp investor
Dr. Andy Walshe
Red Bull Director of High Performance
NFL & NBA co-owner, Causeway Media MP
Fast growing high intensity group fitness franchise based on Floyd's techniques and training regimens.Visit website
Highest quality, best formulated nutritional supplements in the world.Visit website
Digital & offline fitness experiences in partnership with iconic athletes & sport brands.Visit website
Premium training equipment and lifestyle apparel at the intersection of training, adventure & design.Visit website
Performance lifestyle company founded by Laird Hamilton & Gabby Reece, focused on a system of: Breathe. Move. Recover.Visit website