Athlete submerged in water practicing breathing technique while training.

Advancing Human PerformanceWe partner with iconic athletes & proven entrepreneurs to build the future of fitness & sport.

IncubateCo-found & build new concepts, often in partnership with athletes, domain experts or strategic partners.

InvestInvest in & accelerate early-stage companies by leveraging FitLab’s strategic network & resources.

ScaleInvest in & drive global business development for growth-stage companies.


FitLab is a venture studio & fund focused on Human Performance.

We seek to incubate, invest in & scale:

Tech-enabled brands at the “top of the pyramid” that represent human performance as a lifestyle (“Performance Lifestyle”) and are scalable consumer offerings.

With the ability to meaningfully benefit from FitLab's operating experience, global industry network & fellow portfolio companies.

Performance Lifestyle Pyramid.
A pyramid representing a Performance Lifestyle: Sport and Active are at the top of the Performance Lifestyle Pyramid, supported by Wellness and Fitness, on the foundation of Health.


FitLab focuses on building a connected network of companies across fitness & sport.

Ven diagram of Products, Technology, Services and Media.
A ven diagram containing Products: Apparel, nutritional supplements, equipment, sleep, recovery. Technology: Artificial intelligence, sensors & connected products, VR/AR. Services: Gyms, personal coaching, sports medicine, retreats, camps, youth sports. Media: Mobile apps, events, competitions, teams, leagues, eSports.

ProductsApparel, nutritional supplements, equipment, sleep, recovery

TechnologyArtificial intelligence, sensors & connected products, VR/AR

ServicesGyms, personal coaching, sports medicine, retreats, camps, youth sports

MediaMobile apps, events, competitions, teams, leagues, eSports


Brian Kirkbride


Brian has spent nearly two decades building & scaling companies in sport, fitness & health, with experience as a brand executive, startup founder & venture investor. At Nike, Brian oversaw business development and partnerships, and was founder & GM of the Nike+ Fuel Lab and the Nike+ Accelerator, one of the first corporate accelerators.

Brian also has 10 years of venture capital and investment banking experience, and served as COO of Kalologie, a retail wellness company. Brian is an alumnus of Vanderbilt University & Harvard Business School, and lives in Manhattan Beach, CA with his wife & three kids.

Mike Melby


Previously, fitness investor & operating executive at New Evolution Ventures (NeV) & UFC Gym, focused on finance, growth & international development. 10+ years experience in investment banking & private equity ($100M+ invested).

2x tech founder (w/ 2 exits). Long-time technologist & hacker. Perennial athlete. Avid surfer & martial artist (BJJ brown belt under Kayron Gracie, karate black belt & former youth world karate champion, former youth amateur boxer.)


Hoby Darling

Logitech President, Skullcandy CEO, Nike+ GM

Brent Leffel

UFC Gym CEO, Barry’s Bootcamp investor

Dr. Andy Walshe

Red Bull Director of High Performance

Mark Wan

NFL & NBA co-owner, Causeway Media MP


Mayweather Boxing Fitness Logo.

Mayweather Boxing + Fitness

Fast growing high intensity group fitness franchise based on Floyd's techniques and training regimens.

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Momentous Logo.


Highest quality, best formulated nutritional supplements in the world.

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Digital & offline fitness experiences in partnership with iconic athletes & sport brands.

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RPM Logo.


Premium training equipment and lifestyle apparel at the intersection of training, adventure & design.

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XPT | Extreme Performance Training Logo.

XPT | Extreme Performance Training

Performance lifestyle company founded by Laird Hamilton & Gabby Reece, focused on a system of: Breathe. Move. Recover.

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